Economics
Showing all 38 results
Business Books, EconomicsTHE DEFICIT MYTH: MODERN MONETARY THEORY AND HOW TO BUILD A BETTER ECONOMY
Stephanie Kelton shows how misguided this question really is by using the bold ideas of modern monetary theory (MMT), the radically different approach to using our resources to maximize our potential as a society. Everything that we’ve been led to believe about deficits and the role of money and government spending in the economy is wrong, especially the fear that deficits will endanger our long-term prosperity.
Rather than asking the self-defeating question of how to pay for the crucial improvements our society needs, Kelton guides us to ask: which deficits actually matter?
What is the best way to balance the risk of inflation against the benefits of a society that is more broadly prosperous, safer, cleaner, and secure?
Business Books, Economics, FinanceHOW WOMEN RISE
Like the original What Got You Here, this new book will help women identify specific behaviors that keep them from realizing their full potential, no matter what stage they are in their career. It will also help them identify why what worked for them in the past will not necessarily get them where they want to go in the future–and how to finally shed those behaviors so they can advance to the next level, whatever that may be.
Business Books, EconomicsUNDERSTANDING DIGITAL MARKETING
Understanding Digital Marketing deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. It is an essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions. Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Business Books, EconomicsBUILT TO LAST: SUCCESSFUL HABITS OF VISIONARY COMPANIES
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
Business Books, EconomicsBORDERLESS ECONOMICS
In Borderless Economics, Robert Guest, The Economist‘s global business editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas, and foster innovation. Covering phenomena such as how young Chinese studying in the West are infecting China with democratic ideals, to why the so-called “brain drain” – the flow of educated migrants from poor countries to rich ones – actually reduces global poverty, this is a fascinating look at how migration makes the world wealthier and happier.
Business Books, EconomicsBORN FOR THIS: HOW TO FIND THE WORK YOU WERE MEANT TO DO
Have you ever met someone with the perfect job?
There’s a method for finding your perfect job, and Chris Guillebeau, the bestselling author of The $100 Startup, has created a practical guide for how to do it—whether within a traditional company or business, or by striking out on your own.