Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
Read START WITH WHY and find out what Sinek calls this powerful idea The Golden Circle. It provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author: Simon Sinek
