For ages, both theorists and practitioners have been looking for a golden formula that would let them create a recipe for success and the world which genetic code includes a notion of change definitely does not make it easy. The main aim of this publication is to present the universal model of building business success in our hectic times.
For ages, both theorists and practitioners have been looking for a golden formula that would let them create a recipe for success and the world which genetic code includes a notion of change definitely does not make it easy. The main aim of this publication is to present the universal model of building business success in our hectic times. The Author built the idea of “four-leaf clover” based on the experiences of companies competing on both the developed and emerging markets (especially Eastern Europe). It seems to be the first publication in which such comparison and confrontation were made. The formula is neither limited to one type of organization or a market, nor has any geographical borders. Moreover, the formula has both universal and utilitarian character. The concept of the “four-leaf clover” enables to understand the sources of success of the companies such as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and others, which operate on the Eastern European markets and confront them with the ways of competing of organizations which exist on developed markets.
Year: 2017
Publisher: Emerald
Format: Hard
ISBN: 978-1-78714-121-6
Author: Robert Kozielski
₦10,250
