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The Handbook of Business and Corruption: Cross-Sectorial Experiences


The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.

27,880 54,720

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Year : 2016

Publiisher :

Format :  Hardback

ISBN : 9781786352903

Autor : Dogan Gursoy

Vendor Information

  • Store Name: Emerald Publishing
  • Vendor: Emerald Publishing
  • Address: Howard House
    Wagon Lane
    Bingley
    Bingley
    BD161WA
    United Kingdom (UK)
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