This book explains the hooks employed by companies to keep people/customers hooked, they essentially follow a four-phase process called the Hook Model.
Successful products go through multiple cycles of these four phases to reach a refined stage where users keep coming back for more on their own, without any need for aggressive marketing by the company.
Nir explains these four phases of the Hook Model in the book:
- Trigger
- Action
- Variable Reward
- Investment
Business owner, entrepreneurs this is the best book for you
Author: Nir Eyal
