Good Strategy/Bad Strategy
Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit; and military affairs to bring its original and also pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan; from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District; from Cisco Systems to Paccar, and also from Global Crossing to the 2007–08 financial crisis.
Reflecting an astonishing grasp and integration of economics, finance, technology, history, as well as the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
AUTHOR: Richard Rumelt
