Don’t Sell, Make Them Buy: Upgrade Your Selling Skills

A must-read for all those looking to be successful in selling and negotiating. Selling is a skill. Salespeople must learn to be flexible and focus on skill development rather than making sales a step-by-step process or a tool. There is no one-size-fits-all approach to the task, and rigid and scripted interactions are likely to put off the customer. Selling skills need to keep pace with consumerism traits. Salespeople have to understand consumer needs better and build relationships with customers faster, more so in the post-Covid world. In Don’t Sell, Make Them Buy
Author: R. Mukund