80/20 sales and marketing
With powerful 80/20 sales and marketing software (online, included with the book), you’ll apply the Pareto Principle to:
Slash sales & marketing time-wasters (page 117)
Locate invisible profit centers in your business (page 31)
Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
Gain “Pareto principle” positions on search engines (page 70)
Differentiate yourself from rivals (page 67)
Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
AUTHOR: Perry Marshall
