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MarketingALL MARKETERS ARE LIARS: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”